As of today, select PC Optimum members will now be awarded extra PC Optimum points when they’re included in an ad campaign – “just for being you”.
How do I know if I’ve been selected?
You’ll receive the following e-mail:
“We’re testing something new
PC Optimum, one of Canada’s best-loved loyalty programs, was designed to personalize your shopping experience, rewarding you for the purchases you need to make every day, and making it easy for you to redeem points on a wide range of products you want. Now, for a select group of PC Optimum members, we’re offering a new way to earn points, by delivering more relevant ads to you on behalf of our trusted advertisers.
This means as you browse the web or use social media you may be shown ads about products that we think will interest you, based on your previous purchases with us. This doesn’t mean you’ll see more ads, but rather the ads you see should be more relevant to you.
And you’ll be rewarded with additional PC Optimum points just for receiving these ads.
If you want to learn more about this offering, click here.
The PC Optimum Team”
What now? Just be you!
PC Optimum will be working alongside advertisers and if your interests and/or PC Optimum purchases fits their campaigns, “you may be delivered an online ad” for X new product “as you browse the web or use social media”.
How do I see my points?
“At the end of December 2019, you’ll see, in your transaction history, PC Optimum points you’ve earned for being included in these online ad campaigns delivered to you, by us, on behalf of our trusted advertisers. You earn the points whether you’ve clicked on the ads or not.”
To learn more or to opt-out, click here.