Announced today, Kat Von D Beauty, will now be known as KVD Vegan Beauty.
In an attempt to balance life and new ventures, Kat Von D has made the difficult decision to step down as founder of her makeup line.
In a statement made on Instagram:
“Today, our founder Kat Von D has parted ways with us, as she leaves to pursue other artistic endeavors (vegan shoe line and music). We wish her the best of luck and thank her for 12 years of partnership!
We are NOW renamed and re-branded KVD Vegan Beauty – and fully owned and operated by Kendo.
The same team that created our iconic and beloved products for the past 12 years (and built the empire with Kat) is ready to make history again. We still value self-expression, compassion and empowerment.
To read the full press release, go to our link in bio. Thank you for your support.”
Moving forward, “The company will continue offering its current product lineup, as well as creating new, innovative high-performance, vegan, and cruelty-free makeup for consumers all over the world.”
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