BENEFIT CANADA | SPOILER: Benefit’s NEW They’re Real Magnet Extreme Mascara COMING SOON | Sneak Peek, 2021 National Lash Day

Benefit Cosmetics Canada NEW Launch They're Real Magnet Mascara National Lash Day 2021 - Glossense

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COMING SOON! | A Glossense-first exclusive! 😀

Benefit Cosmetics’ “BIGGEST product launch of the year” is coming soon!

What is it? Read on for the full Glossense scoop! 😉

At a Gloss:

The Reveal: February 18, 2021
Launching in Stores: February 19, 2021

Through e-mail, social media, and on Benefit’s website, the soon-to-come ‘BIGGEST’ product launch has been teased:

“ATTENTION: BENE-411! 🚨We’re revealing our BIGGEST product launch of the year and we want YOU to be a part of it all! Come travel with us virtually to the centre of the earth’s core 🌏 where our newest member of the Benefit family is currently hiding!”

Join Benefit Cosmetics at to sign-up! The BIG reveal will take place on February 18, 2021 at 10am PST / 1pm EST.

But, for those who can’t wait… I’ve uncovered the scoop! 😀

Through a series of phone calls to Shoppers Drug Mart (in search of more info for National Lash Day), my local store happened to mention, ‘Oh, and Benefit’s also launching a new mascara’. A light bulb in my head went off… but the staff member had no further information to offer. “My silence is everything”, another store uttered, lol. However! Through the magic that is Glossense, I was able to piece together just enough to reveal…

…It’s Benefit’s NEW They’re Real Magnet Extreme Lengthening and Powerful Lifting Mascara! 😀

They’re Real! Magnet is a 36-hour lengthening mascara with a magnetic force that draws out lashes to EXTREME LENGTHS, making them look 40% longer. The innovative Extender Brush with magnetically charged core pulls the Magnetic Mineral Enriched Formula up & OUT BEYOND the tips of lashes for extreme length & powerful lift. Custom-designed ZigZag bristles are strategically positioned to fan out, separate & define lashes.”

…and it’s set to launch in store at Shoppers Drug Mart, and hopefully more stores, one week from today on National Lash Day; February 19, 2021!

Stay tuned to Glossense for the full scoop on National Lash Day! 😉

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